4 Reasons To Learn About ‘Building Strong Digital Brands’

As companies today increasingly use digital and social media marketing to reach consumers, brand management is becoming more and more essential. If companies don’t want to be left behind, they need to start exploring digital branding opportunities right now. But what is the best way to do that? Getting instructions from an expert in our online course “Building Strong Digital Brands” is the perfect start.

1. Learn The Digital Brand Management Basics

Last year, the Economist asked, “What are brands for?”. Digital branding remains an underrepresented and unexplored field one year later. Not for Prof. Dr. Dieter Georg Herbst, though. In addition to his international academic career, the German brand and communication expert has 15 years of experience in the field. Currently, Prof. Herbst teaches at the Berlin University of the Arts, which will be offering his MOOC “Building Strong Digital Brands” on iversity starting 19 October 2015. In this online course, Prof. Herbst will first give anintroduction to brand management and digital media and technologies. Course participants will then dive deep into digital brand storytelling as well as advanced methods and techniques used to generate strong emotions around a brand.

2. Get Valuable Tips From A Branding Expert

Prof. Herbst has worked in the Corporate Communications Department of Schering, a global pharmaceutical company, has been an executive partner in Source 1 Networks GmbH since 1999, and advises companies all over the world. Now he looks forward to sharing his professional insights gained from over 15 years of work experience to the public. “I want to show how brands establish deep connections with digital media and maintain the relationship over the long term,” says Prof. Herbst in an interview with iversity. “I am passionate about branding. I created the course to share that passion.” Prof. Herbst will offer participants the rare opportunity to explore real case studies and listen to personal anecdotes from his years of experience in digital brand management. On top of that, participants can look forward to getting valuable tips you can’t find in the books.

3. Build Your Own Digital Brand

Although the internet provides a vast net of opportunities, many companies haven’t yet taken advantage of the unique aspects of digital branding. According to Prof. Herbst, “There is still a huge unused potential in digital brand management for stories, pictures and strong emotions which come with digital brands.” In his MOOC, he will enable participants to discover and explore this potential to build their own unique brand strategy. These learnings can be applied to businesses as well as anyone’s own personal brand. No matter if you are studying, working for a company or trying to make a name for yourself as a freelancer, everyone can benefit from learning about corporate and personal branding.

4. Become A Digital Branding Whiz

“Building Strong Digital Brands” is strongly recommended for participants interested management, marketing and related other fields. In addition, anyone who is curious is more than welcome to join in. Prof. Herbst puts it this way: “If you think about the fact that we all are surrounded by digital media and digital technology 24/7, that we are automatically consumers and constantly, consciously or unconsciously, in contact with brands, it is obvious that this MOOC is very interesting for those who are passionate about digital media and digital technologies in general.” Are you? Then be sure to join this new MOOC to set the foundations for becoming a digital branding whiz.

Don’t Miss the Digital Marketing Toolkit

Do you want to get the most out of “Building Strong Digital Brands”? Then you should consider enrolling in our “Digital Marketing Toolkit”. iversity is currently offering two courses by digital marketing professionals, who will each share their expertise and guide you to understand the most essential aspects of the field. Show your current and potential employers that you are motivated to stay ahead of the curve and have grasped the complex world of digital marketing. With the Toolkit, you will not only get certified in “Building Strong Digital Brands”, but also “Digital and Social Media Marketing” at a 20% discount. Learn more about the Digital Marketing Toolkit here.